'Les 2 Pieds sur Terre' supports French milk farmers in their environmental footprint reduction. Apart from reducing their costs, carbon footprint reduction will allow them to improve the profession’s reputation and profitability.
Why does it matter?
The milk sector represents 6% of France’s greenhouse gas emissions. The project aims at reducing farmers’ carbon footprint as well as increasing the attractiveness and reputation of agriculture with civil society for future generation.
How does it work?
'Les 2 Pieds Sur Terre' was created by the Danone Ecosystem Fund, Danone Produits Frais France, Les Prés Rient Bio (brand Les 2 vaches), Idele organization (French Livestock Institute), and Miimosa (a crowdfunding platform dedicated to agricultural and food projects).
The project aims to help farmers reduce their environmental footprint, by managing audits to identify best practices to implement. Once these best practices are identified, farmers can share their carbon reduction-related projects on the Miimosa crowdfunding platform, potentially gaining extra funding from the civil society as well as visibility for their efforts to fight climate change.
The best practices identified will be disseminated to inspire and support all farmers.
How does this project create value?
By reducing their carbon footprint, farmers have the opportunity to adopt an environmentally-friendly approach while having a better control over their costs, and an improved income. This project will help restore pride within the farming profession and show civil society that farmers are taking action to combat climate change at their own level. Thus, this project participates to rehabilitate the reputation of the whole livestock sector