Well aware of its impact on the environment, evian works actively and continuously on reducing its carbon emissions. Thanks to strong action plans, evian achieved a global carbon footprint reduction of 40% gr CO2/L between 2008 and 2012. Today, evian’s teams keep working to reduce emissions at each step of the bottles life cycle, starting with bottle conception. Alongside evian’s global carbon reduction action plan, the brand has been in partnership since 2008 with the Livelihoods Carbon Fund to help preserve and restore water ecosystems and work with local communities. Over time, evian’s sustained actions to reduce its emission intensity, combined with the creation of credits through the Livelihoods Carbon Fund, will enable the brand to reach carbon neutrality by 2020. In 2017, two key milestones were reached within this journey towards the brand’s global ambition: the carbon neutral certification by the Carbon Trust of the bottling site of Evian-les-Bains and the brand’s business in North America (U.S.A. and Canada); year after year, carbon emissions continue to be reduced.
Why does it matter ?
Danone is committed to be a carbon neutral company by 2050 and evian is the perfect demonstration of this commitment. As a product of the environment, evian owes everything to nature. For this reason, evian continues responding to its consumers’ hydration needs by developing more innovative products and operating in the most sustainable way in order to always respect the double commitment of Danone, in support of social progress and economic success..
How does it work ?
evian’s commitment to reducing its carbon footprint has led to a number of positive initiatives at the bottling site. Between 2008 and 2018, the brand reduced its total industrial energy consumption by 30% per liter of evian while increasing the volume of bottles produced to meet rising consumer demand. The bottling site is 100% powered by renewable energy. Each year, since 2017, the evian bottling site in France and the entire evian business in the U.S.A and Canada have been certified carbon neutral by The Carbon Trust, as part of a worldwide carbon reduction plan which is helping achieve evian’s global ambition to be carbon neutral by 2020.
As part of that same journey, evian makes a point of optimizing the transportation of its products. evian thus develops multimodal transportation solutions with a particular focus on rail freight, with a carbon footprint one-tenth that of road transport. Currently, 60% of evian bottles are shipped by train from a station at the bottling site—one of the largest private railway stations in France—and that figure is expected to rise in the coming years.
Since 2008, the brand has been in partnership with the Livelihoods Carbon Fund. The Fund, through the planting of 130 million trees worldwide, mostly mangroves, is helping to strengthen vulnerable coastal ecosystems. These trees naturally absorb carbon dioxide and produce oxygen. Over time, evian’s sustained actions to reduce its emissions, combined with the creation of carbon offsets through the Livelihoods Carbon Fund, will enable the brand to reach carbon neutrality by 2020.
How does it create value ?
For over 25 years, evian has been moved by strong environmental ambitions which are at the core of the brand’s strategy, as much as their innovation projects, to keep satisfying its consumers’ hydration needs in more than 140 countries.
The transformation of the bottling site was conceived to contribute to evian’s growth for the years to come, in France and worldwide, to support the brand strategy innovation projects and to comply with its environmental ambition embodied by a certified carbon neutral site.
With the Livelihoods Carbon Fund’s projects, evian has a triple impact through:
- contributing to the struggle against climate change: the mangrove, a tropical forest with its roots spread into water, plays a major part in climate by naturally absorbing carbon dioxide;
- strengthening ecosystem resilience to natural hazards
- supporting local economies: relaunching of fishing activities, food products made from mangroves, textiles made from mangrove leaf.
Photo credit: © SAEME-HS (Herve Schmelzle)