Breakfast is the most important meal of the day. Thanks to breakfast children have energy to learn, to concentrate better during lessons and to play. Unfortunately, almost a quarter of a million (220,000) primary school children in Poland are fed in a way that is insufficient for their proper development, eg. they leave the house without having breakfast, come to school without a second breakfast for their morning break, do not eat lunch every day, - approx. 130,000 Primary school students in Poland suffer from malnutrition. (2012, Millward Brown SMG/KRC). Danone Essential Dairy and Plant-Based subsidiary in Poland and its partners created a Partnership for Health to help fight down the malnutrition of children in Poland through promoting healthy eating habits among children and by emphasizing the role of breakfast in the child's diet.
Why does it matter ?
Under the “Breakfast Gives Power” program, the subsidiary has been battling with undernutrition among Polish children, which gradually evolved towards malnutrition. The key role of the program was education and promotion of proper nutrition passed through children to their parents.
Thanks to the “Breakfast Gives Power” program the subsidiary is contributing to lower the level of malnutrition and to improve the nutrition of Polish children aged 7–9 through:
- education and play (including education through games),
- promoting proper nutrition,
- increasing awareness regarding proper nutrition and the role of breakfast in a child's diet,
- involving teachers and parents in educating children about proper nutrition.
How does it work ?
By registering their classes on the program website, teachers receive educational materials (lesson plans, gamification plot…). Thanks to the “Breakfast Gives Power” program, children through gamification get to know why breakfast is important and familiarize themselves with rules of composing properly balanced meals. For the purpose of the program, the Mother and Child Institute created the 12 principles of healthy eating.
Gamification relies on the protagonists of the program which are Tola and Maks – two galactic agents looking for AllEaters, roaming the cosmic space. They manage to find one specimen on Earth. They undertake the difficult attempt to teach him the 12 principles of healthy eating before he devours the planet and escapes.
How does it create value ?
Main goal of “Breakfast Gives Power” program was to lower the level of child malnutrition in Poland - through education and promotion of proper nutrition. That’s why every year on November 8th the Breakfast Gives Power Day is celebrated in primary schools in Poland. Pupils with teachers and parents prepared all together healthy breakfast and are reminded about the 12 principles of healthy eating. Many schools organized all-day event with artistic part referring to the topic of healthy breakfast e.g. learning new songs, drawing posters, reciting short poems.
2018 statistics show that 8,704 primary schools which is 59% of primary schools in Poland took part in the program, thanks to which up to 344,150 children learned how important the breakfast is.