Through our internal innovation lab, we cultivate and accelerate new product ideas.
5 months from prototype to market
In a London pop-up store, we tested Booj: a new vegan, cold-pressed fruit & vegetable juice with spirulina and no added sugars that is source of iron. Sampling conversations with consumers, social media feedback and selling the shots in a real situation allowed us to finetune our product and messaging for a faster launch.