Accelerating innovation

Accelerating innovation

To embrace the food revolution and deliver superior, sustainable, profitable growth, we are innovating more, faster and in increasingly collaborative ways. We have adopted new tools and transversal ways of working to be more agile and responsive to fast-changing consumer demands. Digital technologies too are allowing us to innovate more effectively to bring consumers new and superior food experiences.

To embrace the food revolution and deliver superior, sustainable, profitable growth, we are innovating more, faster and in increasingly collaborative ways. We have adopted new tools and transversal ways of working to be more agile and responsive to fast-changing consumer demands. Digital technologies too are allowing us to innovate more effectively to bring consumers new and superior food experiences.

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Creating value across high-growth categories, innovations accounted for about a quarter of our sales in 2018 vs 16% in 2016.

40%

We were 40% faster in bringing recent innovations to market, thanks to design-thinking, fast prototyping and a more open innovation process involving partners and consumers.

Test & learn in a start-up mindset

Through our internal innovation lab, we cultivate and accelerate new product ideas.

5 months from prototype to market

In a London pop-up store, we tested Booj: a new vegan, cold-pressed fruit & vegetable juice with spirulina and no added sugars that is source of iron. Sampling conversations with consumers, social media feedback and selling the shots in a real situation allowed us to finetune our product and messaging for a faster launch.

 

Real-time conversations with our tribes

The food generation is hyper-connected and behaves as a collective of tribes. Precision marketing enables us to engage more directly with consumers in a relevant and performance-driven way. We focus on the most successful digital channels to encourage people to try and adopt our products.

 

 

In the U.K., we partnered with Ocado to tailor our brand narratives and create a campaign for our new Light & Free yogurt range, allowing us to win over new consumer tribes and boost sales. 

 

 

We re-ignited our evian brand in the U.S. through the innovative #Iwanna campaign featuring Maria Sharapova, Madison Keys, Luka Sabbat and many inspiring micro-influencers across the country. Engagement was 20 times higher than traditional campaigns, reaching over 18 million consumers.

 

Photo credits: Getty images (Virojt Changyencham) - evian @Daniel Sannwald