Better products, better choices, better habits

Better products, better choices, better habits

89% of our volumes sold are in healthy categories(1). We are meeting growing consumer preferences for more natural, organic or less sugary products, as well as plant-based alternatives. Leveraging our in-depth knowledge of local nutrition needs and scientific research, we are continuously improving the nutritional profile and the labeling of our products to make healthier eating and drinking options the most attractive choice.

89% of our volumes sold are in healthy categories(1). We are meeting growing consumer preferences for more natural, organic or less sugary products, as well as plant-based alternatives. Leveraging our in-depth knowledge of local nutrition needs and scientific research, we are continuously improving the nutritional profile and the labeling of our products to make healthier eating and drinking options the most attractive choice.

Expanding plant-based taste pleasure

 

More than a third of consumers choose to follow a flexitarian diet, with over 80% of households purchasing both plant-based and dairy products in our key markets(2). To meet all tastes, we have introduced a wider spectrum of ingredients across our plant-based portfolio. New offerings in 2018 include Silk oat drinks in the U.S., Alpro organic coconut beverages, Vega and Good Plants low-sugar protein and high probiotic yogurt alternatives with cashews and almonds, as well as plant-based coffee drinks and desserts.

Supporting gut health

We keep enriching our Activia range, combining probiotics with new ingredients that are increasingly popular with health-conscious consumers, in a range of formats. Beyond the traditional yogurt pot, we offer shots, shakes, mix-and-go packs with crunchy toppings and new ingredients. Activia Touch, launched in Germany this year, introduces new tastes like green tea and lime for a healthy twist to digestive health.

Healthy drinking options for all tastes

PLAIN WATERS

Keeping kids hydrated by offering handy-sized bottles with a range of appealing characters: this year, evian has celebrated Mickey Mouse’s 90th birthday with an exclusive range and a worldwide campaign.

FRUITS AND PLANTS

Adding the benefits of local plant ingredients in Mexico: Bonafont Levité Balance brings a unique drink enriched with aloe vera.

AQUADRINKS

Refreshing consumers in the U.K., France and Germany: Volvic’s new organic tea-based beverages are significantly lower in sugar than other soft drink alternatives

BALANCED NUTRITION FOR CHILDREN’S GROWTH

Florence Jeantet

VP Growth through Innovation,

Early Life Nutrition

“Some parents worry about their children not eating properly and seek support, information and products to get it right. In Brazil, we introduced Milnutri Complete, focusing particularly on the product’s sugar content and ensuring balanced amounts of energy, protein, vitamins and minerals to support healthy growth and reduce potential nutritional deficiencies.”

AGING WELL

 

By 2020, there will be 1 billion people over the age of 60. We continue to research how we can support alert minds, healthy hearts, digestive strength, energy and mobility through nutritional solutions that enable people to grow older in good health and recover more quickly from injury or illness. Preparing for the Decade of Healthy Aging starting in 2020, Nutricia joined forces with the Global Coalition on Aging in 2018 to co-author a white paper and raise awareness on the role of nutrition in aging healthily.

INFORMED CONSUMER CHOICES

 

By providing more detailed information, we are empowering consumers to make informed choices for their health and the health of the planet. As part of the ‘Danone Act’, in France we have committed to disclose on our local website 100% of our ingredients and explain the role of each of them in our recipes. We were also the first company to adopt the Nutri-Score on fresh dairy packaging in France. We are gradually rolling it out to cover 100% of our fresh dairy packaging by the end of 2019 and we will extend this sciencebased, consumer-tested and WHO-welcomed front-of-pack label to Belgium, Austria, Germany and Switzerland.

14 new organic options for babies

 

With the launch of our Bledina organic range in France, we are continuing to help cultivate healthy eating experiences. We paid close attention to the flavors, composition, taste and appearance in creating 14 options using organic fruit and vegetables, which also meet parents’ desire for healthier choices and more transparency on product ingredients. To launch this range and increase the availability of fresh, local, ingredients, we have been helping farmers make the transition to organic agriculture.

Raise them Ready

 

Through our global campaign on Aptamil follow-on milk, we are empowering parents to let babies experience the world and build their resilience for the future. In countries from the U.K. to Malaysia, our websites and social media channels are giving parents advice on how to build their child’s resilience through new experiences. We have organized activities including a Resilience Day Out in Kuala Lumpur in October 2018. Our ‘Raise them Ready’ campaign is rooted in the latest science on early life development and emphasizes the positive long-term effect of early life experiences on a lifetime of healthy development.

 

(1) In operational terms, ‘Healthy product categories’ for Danone refers to water, yogurts, milks and other daily dairy products, beverages with 0% sugar, early life nutrition products (except biscuits and beverages for children under 3 years old) and medical nutrition. It does not include Alpro and WhiteWave legacy entities. (2) FMCG gurus 2017/Matsson survey.
Photo credit : all rights reserved @Disney