2018 saw a step-up in innovation as we capitalized on increased consumer interest in plant-based offerings, probiotics, organic, high protein and reduced sugar options. New product launches with on-the-go formats, amplified by engaging digital campaigns, have improved sales performance in almost all regions. We have notably seen sales stabilizing in Europe, accelerating in North America and we posted consistent strong growth in C.I.S.**
Our plant-based activity represented about 15% of EDP sales in 2018 and our ambition is to triple this business by 2025. We broadened our range of plant-based ingredients, developed new offerings such as ice creams, coffee drinks and coffee creamers, and expanded key brands into new geographic markets. We also launched our first plant-based products under a dairy brand, Good Plants by Light & Fit.
Two thirds of sales growth came from impulse channels, thanks to new format offerings, adaptation of our supply chain and dedicated teams serving fast-growing distribution spaces such as convenience stores and e-commerce.