ESSENTIAL DAIRY & PLANT-BASED PRODUCTS

ESSENTIAL DAIRY & PLANT-BASED PRODUCTS

In 2018, sales increased by +1.5%* for EDP North America and by +0.1%* for EDP International, supported by the strategic transformation of product offerings and new opportunities linked to healthy eating trends, in particular the potential of plant-based categories.

In 2018, sales increased by +1.5%* for EDP North America and by +0.1%* for EDP International, supported by the strategic transformation of product offerings and new opportunities linked to healthy eating trends, in particular the potential of plant-based categories.

2018 saw a step-up in innovation as we capitalized on increased consumer interest in plant-based offerings, probiotics, organic, high protein and reduced sugar options. New product launches with on-the-go formats, amplified by engaging digital campaigns, have improved sales performance in almost all regions. We have notably seen sales stabilizing in Europe, accelerating in North America and we posted consistent strong growth in C.I.S.**

 

Our plant-based activity represented about 15% of EDP sales in 2018 and our ambition is to triple this business by 2025. We broadened our range of plant-based ingredients, developed new offerings such as ice creams, coffee drinks and coffee creamers, and expanded key brands into new geographic markets. We also launched our first plant-based products under a dairy brand, Good Plants by Light & Fit.

 

Two thirds of sales growth came from impulse channels, thanks to new format offerings, adaptation of our supply chain and dedicated teams serving fast-growing distribution spaces such as convenience stores and e-commerce.

 

Position
#1 worldwide
in Fresh Dairy products and in Plant-Based Products

Key Facts - EDP North America

€5 billion

sales

+1.5%

sales growth*

+25 bps

recurring operating margin expansion

Key Facts - EDP International

€8 billion

sales

+0.1%

sales growth*

+29 bps

recurring operating margin expansion

Francisco Camacho

Executive Vice President,

Essential Dairy & Plant-Based

"Healthy food has never been so attractive. As we celebrate the 100th anniversary of the Danone yogurt, we continue to reinvent ourselves to anticipate tomorrow’s trends."

INNOVATIONS

COFFEE TO GO

Tapping into the fast-growing trend for ready-to-drink coffees, Alpro launched plant-based Caffè in the U.K. In addition to one liter packs blending coffee with coconut, almond and soya beverages, Caffè also comes in a barista style cup format, ideal for on-the-go consumption.

PROTEIN

Available in Australia and now also in Brazil and Spain, our high-protein yogurt YoPro brand satisfies demand for low fat, high-protein snacks with no added sugars and no artificual sweeteners. YoPro is ideal for life on-the-move thanks to a range of formats from drinkables and handy pounches to single serve pots.

PROBIOTICS

We created a quick, easy and tasty way to enjoy the benefits of probiotics. Activia Dailies low-fat non-GMO yogurt drink packs billions of live and active probiotics into one handy shot. It was launched in five fruit flavors in the U.S., Canada and Brazil.

FREE

We launched our 0% fat and 0% added sugar yogurt Light & Free in Spain with a dynamic digital campaign and lifestyle-driven packaging design. With its #elfuturoesfree (the future is free) message, it inspires people to feel good about the choices they make.

HEALTHY INDULGENCE

Pleasure is important. In the U.S., So Delicious added a new range of seven tasty creamy mousses to its plant-based frozen desserts. With less than 330 calories per pint, they make it possible to indulge in a delicious and healthy dessert made from natural and vegan ingredients.

* Like-for-like New Danone.

** C.I.S.: Commonwealth of Independent States.