Waters

Products

Waters

In 2018, the Waters business delivered strong sales growth⁽¹⁾ of 5.3%, driven by an acceleration in value-added innovation, a focus on developing new distribution channels and the deployment of our 100% circularity vision across our Waters brands.

We expanded our plain waters and aquadrinks offer with a dynamic pipeline of innovations.

In line with evolving consumer needs, we continued to renovate our core offer and introduced new products in on-trend flavors with added benefits in attractive, personalized and more convenient formats, supported by dynamic brand activations. We improved the availability of our products for consumers through new distribution partnerships and more in-store refrigerated units; we extended our reach in convenience channels and grew our e-business activity.

Consumers value the commitment of Manifesto brands like evian, AQUA and Bonafont to packaging circularity. In 2018, we multiplied initiatives to increase plastic collection, educate consumers about packaging waste and recycling, and accelerated our packaging innovations with partners.

Position

#2 worldwide

in packaged waters (by volume)

€4.5 billion

total sales

+5.3%

sales growth(1)

-82 bps

recurring operating margin evolution

Henri Bruxelles

Executive Vice President,

Waters and Africa

'While offering healthier and more natural hydration choices adapted to consumer tastes and individual lifestyles, we accelerate the global transition towards a circular economy of packaging.

INNOVATIONS

ZESTY

We introduced new sensations into our sparkling water range. Bulles de Fruits by Badoit brings the taste and flavors of four citrus combinations with 40% less sugar than similar drinks. Five months from launch, it became the third best-selling sparkling flavored beverage in France.

CIRCULAR

AQUA launched Indonesia’s first 100% recycled plastic bottle. The sleek, minimalistic bottle is made entirely from recycled plastic. It aims to help raise consumer awareness about recycling and AQUA’s pledge to collect more plastic than it uses by 2025.

CENTENNIALS

In China, we created a new and surprising taste experience with Mizone Cactus and Tangerine. With two innovative flavors matching the adventurous spirit of urban teens, it has become a popular choice among young trend-seekers.

GOING LOCAL

In Mexico, we turned to popular local ingredients to add a healthy twist to our reduced sugar aquadrinks. The Bonafont Juizzy range, water mixed with fruit juice, now features tamarind and a mango / chamoy mix. A great way to flavor people’s sensory experiences!

PERSONAL

evian offered Paris lovers a new way to explore the city with a new limited edition bottle that pays tribute to iconic monuments and neighborhoods, designed by celebrated fashion illustrator Tiffany Cooper. Linked to a digital city guide, this activation allowed both locals and visitors to enjoy their own Parisian moments.

_{(1) like-for-like New Danone.}